Increased productivity

AutosaleUA implemented IPTel solution for effective communication with customers

Content

In modern business, response speed and quality of communication with customers often matter more than price or product. For AutosaleUA, this became clear when the company realized that its existing IP telephony system was an isolated tool that did not provide any analytics or the ability to monitor manager performance. Calls were being made, but management had no answer to the key question: how well is the sales department performing? In fact, the business was operating blindly, without data that could help it respond quickly to problems and scale results.

Searching for a solution: why IPTel?

AutosaleUA was looking for a contractor that works with small and medium-sized businesses, has transparent rates, and provides fast support. The IPTel team immediately offered a personalized solution, showed examples from other companies, and confirmed their readiness to adapt the system to the client's needs.

What the IPTel team proposed

After the AutosaleUA team described their challenges, IPTel focused on providing them with not just "another phone system," but a comprehensive solution that would truly support the sales department in their daily work. 

As a result, the IPTel team assembled a set of tools that met the client's key needs:

• IP telephony with call recording capability — now every contact with a customer can be listened to, analyzed, and used to train the team;
• predictive dialing system — instead of manual dialing, the system itself calls customers from the database, and managers connect only to "live" users;
• Personalized reports with key indicators — management receives daily analytics that help quickly assess performance and make adjustments to operations.

On the client side, the sales manager and system administrator participated in the project. The implementation began with setting up telephony, and then analytics and auto-dialing were gradually added.

Transformation of work processes

Auto-dialing allowed managers to focus on conversations rather than manually dialing numbers. Now, the operator only connects when the customer picks up the phone. This has increased the number of successful contacts by 30%.

Challenges and adaptation

The biggest challenge was teaching managers how to work with the new interface. At first, they were wary of auto-dialing because they were used to controlling the process themselves. Thanks to training and support from IPTel, this barrier was quickly overcome. The team understood the benefits and began to actively use the system.

Next, there was a need for advanced analytics and a more accurate calling algorithm. IPTel quickly added the necessary functionality, which made it possible to further increase the sales department's performance.

Personalized reports — a daily tool for managers

Thanks to the reports that were implemented, AutosaleUA management gained transparency in the sales department's work, which had previously been lacking. The system generates detailed data on a daily basis: 

• how many calls were made; 
• what is their average duration;
• how effectively each manager works;
• what percentage of calls went unanswered.

These reports have become a working tool, as managers can now see peak hours, reinforce shifts with additional managers in a timely manner, and identify employees who need training or support. This makes it possible to optimize schedules, distribute work evenly among the team, and improve overall customer service quality.

Summary in figures

The results of IPTel implementation can be easily measured. They are reflected not only in the convenience of the team's work, but also in specific performance indicators:

Plans for the future

AutosaleUA is already considering integrating voice bots and AI analytics to automate work with cold databases and evaluate the quality of conversations in greater depth. Integration with CRM and additional analytics modules for management are also planned.

Conclusion

The story of AutosaleUA shows how chaotic calls can be transformed into a well-coordinated sales system. Thanks to IPTel, the company received auto-dialing, transparent analytics, and daily reports, which became a benchmark for the CEO and support for managers.

Managers no longer spend hours manually dialing numbers. Now their time is spent on real conversations with customers. Management has all the figures at their fingertips to make quick decisions and adjust the team's work.

As a result, the company saved resources and gained more customers, more effective contacts, and less stress within the sales department. This is a good example of how technology can work not just for the sake of it, but for tangible change in business.

Want your sales department to work just as smoothly? Request a free consultation with IPTel — we will select a solution tailored to your needs.